The Tom Offermann logo has been untouched since its first iteration and is widely recognised across the Sunshine Coast region. It was therefore essential that the revised logo maintain a strong connection to its brand heritage. It incorporates subtle but highly considered changes to its design, including a unique typeface and fine-tuned colour. The updates improve readability and legibility across traditional and online media. The result successfully conveys the prestige of the brand, consistently revealed across print and digital channels.